Mike Tolley, Principal Consultant at Cogent (fm) Solutions, looks at the issues that concern the CCTV industry. Today Mike identifies a worrying trend that ‘cheapest is best’.
I believe that the more recent companies entering the marketplace, seeing the amount of CCTV that is being installed, are turning to the cheap end of the market, but some established installers are also coming very close to falling foul of ‘cheapest wins’.
Many end users are now also falling into the trap of ‘cheapest is best’. There are some excellent products out there that are not leading brand names, but excellent quality products at reduced prices, and I don’t rule out their place in our industry. But ‘fit for purpose’ must be considered. Under DPA guidelines it states that it must be adequate – for the sake of poor old Dannie Parkes and many others like him who are expected to perform ‘Mission Impossible’ or ‘The Bill’ type miracles on useless CCTV images.
If you care, consider for just one moment how your customer feels. They have had a CCTV system installed by your company with products recommended by you. They have an incident and, due to the poor quality of images from both camera and recorder, the police have said that there is nothing they can do with the images from the new CCTV system.
Do you believe that this is the end of your relationship or an opportunity to go back and up sell them some new kit? Consider now how you felt that last time you were sold something that didn’t work. You ranted at the sales person in the store, making a big show of it and wanted the world in return for their failings. Where is the balance?
Do you agree with Mike? Let us know what you think below.